me*dia*or

Must watch: Futurist colleague Ross Dawson at TNW2012: the power of the crowds | MediaFuturist

Keynote Ross Dawson at TNW2012

Great video on the importance of Unplugging: Sundance Film Festival 2011 “Yelp” | MediaFuturist

Sophocles once said, ‘nothing vast enters the life of mortals without a curse,’ and this couldn’t be more true of technology. Programmer’s Note: We’re pleased to welcome Tiffany Shlain back to the Sundance Film Festival with her new short “Yelp (With Apologies to Allen Ginsberg’s ‘Howl’).” Shlain’s previous short films—”Life, Liberty & the Pursuit of Happiness” and “The Tribe” screened at the 2003 and 2006 Sundance Film Festivals. Riffing on Allen Ginsberg’s poem “Howl,” “Yelp” is the result of Shlain and her cowriter/husband Ken Goldberg reflecting on their dependency on technology. As Shlain puts it, “I was really feeling like I needed to take one day of the week off from technology. Recently addicted to Twitter, I became the kind of person I hated—the one pulling out her iPhone while actually talking to someone, sneaking e-mail fixes in bathroom stalls. It was getting ugly. Clearly, I needed a technology Shabbat.” This year Shlain is the only filmmaker in the Festival with both a short and a feature film—her documentary Connected: An Autoblogography about Love, Death and Technology is screening in the U.S. Documentary Competition.

• “What industry is never good at (and is sometimes quite evil at) is identifying the best mix of…” (thefuturesagency.com)
• Read this: Larry Lessig on Facebook, Apple, and the Future of “Code” | John Battelle (mediafuturist.com)
• “In fact, Lessig argues, the Internet is quite possibly the most regulable technology ever invented,…” (thefuturesagency.com)

Read this: Larry Lessig on Facebook, Apple, and the Future of “Code” | John Battelle | MediaFuturist

Larry Lessig on Facebook, Apple, and the Future of “Code” | John Battelle’s Search Blog

http://bit.ly/IWxj0v

Social TV fuels race for ’second screen’ dominance: 13 disruptive companies | SmartPlanet | MediaFuturist

Not too long ago, consumers had one screen in front of them at a time, and it was either a PC, or a standard television set. Now, consumers are surrounded by a “swarm of devices” that are increasingly interacting and overlapping one another. Lately, tablets have been the device of choice serving as the second screen of choice, and the race is on to capture big pieces of this vast new real estate.

I want my social TV: ‘The old mode — watching the plain vanilla standalone TV, and perhaps talking with others actually in the room — is dead.’

That’s the gist of a new report by Stowe Boyd of Work Talk Research. He refers to the trend as “second screening,” but it means a lot more than simply having another screen present while watching television. It opens up a new era of interaction — the rise of “Social TV.” This Internet-TV convergence now taking place has implications for a range of industries, from broadcasting to content delivery to advertising.

As Gerd Leonhard of The Futures Agency describes it in the foreword of the report:  “Social TV and second screen business models… will bring up all of the tough issues inherent in any kind of convergence: who is allowed to do this or that, when and where, how will new revenue streams be invented and realized (as traditional revenues may decline or at least fragment), who will be the gatekeepers, when and where, and so on. Food-chain conflicts, galore,” Leonhard relates. “To me, it looks like we are moving towards an era of utter interdependence rather than continued or increased independence.”

via www.smartplanet.com

Stowe wrote a great report - go get it while the PDFs last:)

Watch this: Live Broadcast TV, meet the Internet. Finally. | MediaFuturist

New video: the future of Business and Communications (from Olavstoppen event in Stavanger May 3, 2012) | MediaFuturist

Reposted from http://bit.ly/JvI0np on May 09, 2012 at 03:43AM

This is the complete video of my keynote at the Olavstoppen POL2012 event in Stavanger / Norway, on The Future of Business and Communications; May 3, 2012. You can download the PDF with the slides I used (low res version, creative commons licensed): Download Future of Business Olavstoppen Gerd Leonhard Keynote Public (6MB).  Most high-res versions of my presentations can be found at Slideshare. You can download the video via this link (or add the file to your dropbox).

The Future of Business & Communications. Social. Local. Mobile. Cloud. And why Data is the New Oil. Futurist and CEO of TheFuturesAgency Gerd Leonhard was the keynote speaker at the Olavstoppen POL conference on May 3rd 2012 in Stavanger, Norway.

• Futurist and Keynote speaker Gerd Leonhard at EcoSummit 2012 in… (greenfuturist.com)
• Accenture Utilities Podcast Series: A Perspective on the Networked Energy Consumer (Gerd Leonhard, Green Futurist) (futuristgerd.com)
• (via MediaFuturist: New video: the future of business and the… (futureof.biz)
• Resetting the music business (good review of my keynote at SPOT festival) (futuristgerd.com)
• Resetting the music business (good review of my keynote at SPOT festival) (mediafuturist.com)
• Gerd Leonhard: The Future of Business, shared by @gleonhard - Here’s a few screenshots from various… (mediafuturist.com)
• Video interview, review of my talk at Digital London: from Ego to Eco (Futurist Gerd Leonhard) (mediafuturist.com)
• Gerd Leonhard: Future of Broadband: TeleMedia Ecosystems (from Auckland) (mediafuturist.com)

Watch this: Keynote Address from 2011 ICMA conference: Future of Content | MediaFuturist

We have the pleasure of welcoming ‘one of the leading media futurists in the world’ according to the Wall Street Journal, Gerd Leonhard. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, social networking and social media, cultural changes due to disruption by new technologies, copyright vs. technology issues, online content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, future planning, digital content strategies and next-generation business models. So buckle up and get ready for a cracking keynote!

Mobile Internet already dominates in India | MediaFuturist

… And we are next (in developing countries). Mobile first. Second. Third ;)

www.futureof.biz

http://bit.ly/HirdqZ

Free markets won’t fix the digital music problem | MediaFuturist

… Further to my SPOT slideshow and talk from last Friday and the WiredUK review, here’s the bottom line :

Convergence is finally real | MediaFuturist

- both as opportunity as well as a challenge ;)

www.Twitter.com/gleonhard

Innovation Ecosystem: A Global Shift in Capitalism? | MediaFuturist

Some key points below: capitalism replaced by talentism ?!Your thoughts ?Adam Marsh: Innovation Ecosystem: A Global Shift in Capitalism?

http://huff.to/JKKYCs

Watch this: Evacuated Tube Transport could take you around the world in just 6 hours | MediaFuturist

Resetting the music business (good review of my keynote at SPOT festival) | MediaFuturist

Wired UK’s Duncan Geere has just published a really astute summary of my keynote at the annual SPOT music conference in Arhus, Denmark, see below. It’s not that I haven’t been saying this for the past 10 years but I think I may have phrased it all a bit bitter:) See the slides below; and feel free to download my Music 2.0 book, here.

“At the Spot music conference in Århus, Denmark, musician and futurist Gerd Leonard discussed a series of possible futures for the music business. Leonhard isn’t a fan of how the record industry has been run over the last decade or so. “The whole economy of music is based on big companies owning the rights. It’s unsustainable,” he said, comparing the major record labels to big oil companies.

“Do big oil companies represent nature?” he asked. “Of course not. Do the big record labels represent music? Probably not.” Leonhard sketched out the reasons why people pirate music, blaming high costs and a lack of legal alternatives, and he also argued that cracking down on filesharing doesn’t benefit artists. “We had 52,000 people sued in Europe over copyright infringement,” he said. “That earned nothing for the artists. Only the lawyers.”

But Leonhard is optimistic, arguing that music is simply migrating into something larger. “The business model of merely selling ‘copies’ of music is over,” he said. “Let’s redefine the meaning of selling. No-one knows what it means.” Leonhard is a firm believer in the power of access models over ownership ones. Models where you pay a small recurring subscription fee to gain access to an enormous jukebox in the sky, just like Spotify (which he says he’s a big fan of).

Leonhard claims that it would only require each person in Europe to pay two euros each month to generate revenues larger than the global music industry. That’s not necessarily a practical thing to demand individuals to do, but companies have begun to roll subscriptions of this nature into other products, making this music tax more palatable. Telecoms providers have begun to bundle music subscriptions into their contracts, which is a way of making music “feel like free” to the consumer.

But that’s not quite enough, he said, projecting a list of hundreds of legal music services from across the world onto a screen, compiled by the International Federation of the Phonographic Industry (IFPI). He claimed that most of them are dead or dying: “90 percent of the legal music services are bankrupt, or there but sorta not doing anything,” he said.

To fix this, compulsory licenses, like radio licenses, are needed. “The free markets won’t fix this problem. They won’t work. We need must-license provisions, public oversight, regulation for the common good,” Leonhard said.”In 2017, we’ll have five billion connected devices,” says Leonhard. “75 percent of that will be mobile, accessing 50 or so platforms of content, sharing a €250 billion ad market.”

To capitalise on that potential, Leonhard says, music companies are already diversifying beyond simply selling records. Labels have begun taking a chunk of all sorts of revenues — merchandise, touring, premium content, sync licensing (getting music on television, and in adverts and movies) and other sources. “We’re going to make money in 50 different ways. The first music business was a grand illusion.”

 Ok… so far so good. There are 2 things you may want to look at in this context:

My slideshow from today:

My 2020 video on Music Like Water (via Ericsson)

• Watch this: Keynote Speaker and Futurist Gerd Leonhard on Shaping the Networked Society - a quick overview (mediafuturist.com)
• Audio podcast of Radio New Zealand interview with Futurist Gerd Leonhard: the opportunities and friction of ultra-fast broadband (and the future of paid content) (mediafuturist.com)

Article: The Open Web Is Dead – Long live the Open Web | Chris Saad; lead don’t just cheerlead ! | MediaFuturist

Insightful post, below. Main point for me: LEAD don’t just cheerlead ;)The Open Web Is Dead – Long live the Open Web | Chris Saad

http://bit.ly/J5q3OC

www.Twitter.com/gleonhard

Watch this: Welcome to the Anthropocene | MediaFuturist