31 1 / 2012
Mark Ronson On ‘Move To The Beat,’ His Olympic Anthem For Coca-Cola @MIDEM | Billboard
Reposted from http://bit.ly/zy65f4 on January 31, 2012 at 07:40AMIf K’naan’s “Wavin’ Flag” created for the 2010 FIFA World Cup set the template for what Coca-Cola could do with music, brace yourself for Mark Ronson’s “Move to the Beat” campaign. Ronson, along with Topspin’s Ian Rogers and Coca Cola senior VP Wendy Clark, discussed the track, its different versions (including one with Katy B) and the feature-length documentary based on the song.
