Empowered Customers’ Needs Fuel The Hot DTC Disruptor Trend | Forrester

More than 400 digitally-native, direct-to-consumer (DTC) disruptor brands have burst on the scene, brands going beyond the online ordering offered by traditional catalog or eCommerce retailer models. They promise sleep, re-imagined; oral care, like never before; sneakers, cool enough to wear to work; meal preparation, made easy; and all, delivered directly to you. Traditional brands […] [from https://ift.tt/2leQDNn]