The Use of Behavioral Science Has Moved Beyond Marketing | Forrester

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising. By employing simple marketing tactics such as “buy now, pay later,” inflated value pricing, or decoy alternatives, marketers have been able to effectively steer or in some cases, manipulate customers to buy products or […] [from http://bit.ly/2leQDNn]