The New Digital Model For Brand Experience. | Forrester

The Journey From Energy To Experience. In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding. In my report entitled Emotions Fuel Your Brand Energy, I outlined three components of a brand’s “energy” and its ability […] [from http://bit.ly/2leQDNn]