Digital Media Spending Growth And Privacy Are Compatible | Forrester

With increasing scrutiny on how advertising platforms use consumer data, the days of hypertargeting are numbered. As a result, one may believe that ad prices and consequently ad spending will need to decline. Forrester disagrees. We expect annual digital media spending in the US to grow by nearly $50 billion over the next five years. […] [from https://ift.tt/2leQDNn]