CMOs: To Get A Seat At The Digital Transformation Table, Command Your Customer’s Experience | Forrester

Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, CXOs and CDOs have filled the gap but don’t represent the voice of the customer or bring the […] [from http://bit.ly/2leQDNn]