Retailers: Use In-store Sensor Tech To Understand And Enhance Customer Experience | Forrester

Sensor based technologies have been around for a while now, (remember all the beacon hype?), and are now rapidly gaining traction.  In-store sensor technology, and more importantly their contribution to understanding our in-store customers and businesses, are at a point where it is now truly digitally transforming physical stores and the experiences delivered to customers. […] [from http://bit.ly/2leQDNn]