Brands: Here Is The Size Of Your Digital Commerce Prize | Forrester

Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is the size of the prize. Where will brands place their digital commerce bets, and what will each yield in terms of digital sales, profitability, and customer relationships? The sales opportunity across different digital commerce touchpoints, […] [from http://bit.ly/2leQDNn]