New Forrester Waves Assess Customer Journey Analytics Platforms | Forrester

Why is journey analytics such a hot topic? Because it can help firms move the needle on customer obsession. That’s why after months of research — including in-depth briefings, demos, and customer references — we’re excited to announce the release of not one but two Forrester Wave’s focused on customer journey analytics platforms! Customer journey […] [from http://ift.tt/2leQDNn]